The Allergy ToolKit™

The Allergy ToolKit Master Edition:

Four CD-ROMs with pre-designed marketing templates: “Achieve,” a direct mail piece to encourage conversation between your patients and their allergic friends and family members; “Consider the Possibilities,” a direct mail brochure to educate qualified but non-participating patients on the benefits of immunotherapy; “A Day in the Life Versions I and II,” two versions of a direct mailer to motivate immunotherapy patients to continue their allergy relief initiative; “Explaining Your Allergies” and “Understanding Your Asthma,” educational brochures for internal and external distribution as well as to generate referrals; three print advertising templates to target potential asthma patients and potential allergy patients as well as promote your practice in the yellow pages; tips on identifying a reputable printer; easy instructions on personalizing, printing and distributing your marketing pieces; and 8 hours of consultation.

What You Get:
From detailed instructions to print-ready files, The ToolKit functions as a reliable marketing resource. The market research, concept testing, campaign planning and print materials are provided to you so that The ToolKit contains everything your practice needs to start achieving long-term growth.


Advertising Campaign - Series One: The “Lauren & Dan” ad series tells the tale of a couple named Lauren and Dan. These young adults are on the edge of a new romance, but Dan’s constant allergy symptoms keep interfering. In the course of 13 print ads, Dan comes to terms with his allergies and seeks much needed treatment, to the much desired relief of Lauren. What’s the purpose of the “Lauren and Dan” campaign? To educate consumers about allergy symptoms and treatement To create brand awareness of your practice To establish a following of repeat readers		Advertising Campaign - Series Two: Each ad in the “IT’s for Me” campaign is an allergy success story told in first person. These ads contrast the quality of patients’ lives before and then during and after immunotherapy treatment, thereby highlighting improvements in school or work, energy levels and general well being as a result of IT. The verbiage for these ads has been taken from actual market research. Series Two is also very versatile, allowing you to run one, five or all of the ads provided in no particular order. You’re ensured branding through the recognizable ad design and placement of your allergy practice and logo. What’s the purpose of the “IT’s For Me” campaign? To educate consumers about allergy shots, specifically the terms “immunotherapy” and “IT” To create brand awareness for your practice To emphasize the improvement in the health and overall quality of life of immunotherapy patients

Advertising Campaign – Series Three: The “Better Living” campaign focuses on different aspects of patients’ lives that are affected by allergies. These advertisements highlight improvements in their general health, concentration and energy levels, and even their quality of sleep as a result of immunotherapy. The focus of each ad is taken from the results of quality of life research conducted on patients who were being treated with IT. Areas where patients saw significant improvements are highlighted in these ads. Series Three also raises the awareness of people who may suffer from deficiencies in these same areas but who would not normally attribute those deficiencies to allergies. What’s the purpose of the “Better Living” campaign? To educate readers about areas of their lives that may be affected negatively by allergy symptoms. To promote allergy shots, specifically the terms “immunotherapy” and “IT.” To create brand awareness for your practice. To emphasize the improvement in the overall quality of life of immunotherapy patients.		Advertising Campaign – Series Four: Teach your patients how to say "No More!" to allergy symptoms through our "No More" campaign. This series shows patients how, in three simple steps, they can declare themselves free of allergy symptoms through immunotherapy. Our ads highlight the differences in lives lived with allergies and lives lived symptom free, including improved attitudes, quality of sleep and an assortment of other physical conditions. The focus of each ad is taken from the results of quality of life research conducted on patients who were being treated with immunotherapy. What’s the purpose of the “No More” campaign? To educate readers about areas of their lives that may be affected negatively by allergy symptoms. To promote allergy shots, specifically the terms “immunotherapy” and “IT.” To create brand awareness for your practice. To emphasize the improvement in the overall quality of life of immunotherapy patients. To highlight the ease of finding allergy relief through a simple 3-step process.

Advertising Campaign Series Three Samples

Advertising Campaign Series Four Samples